How to target audience based on page visits

Looking to target new visitors or returning customers?

You can target specific customers based on the number of times they have visited your site. This is great for creating custom bots to welcome new visitors or returning customers.

In this article we will cover:

1
How to set a page view targeting rule 
2
How to target a new visitor
3
How to target a returning visitor

How to set a page view targeting rule 

To start this guide you need to first go to your bots page and find a bot you wish to add targeting to. Once you have chosen the bot you wish to edit, click on the targeting section which will take you inside the bot builder.

1
Once you are on the targeting section inside the bot builder. Click on the  Page visits button 
2
Now you can start creating the conditions for your rule, select which condition you want from the dropdown. (is, is not, greater than, less than)
3
Then enter the number of visits beside the drop-down
4
Then hit publish to push your changes to your site

How to target a new visitor

You can set up a page visit rule to target new visitors to your site. There are 2 ways you can do this:

1
Once you are on the targeting section inside the bot builder. Click on the  + New visitor option. This will automatically create the correct rule to target new visitors.

OR

1
Select the  Page visits rule
2
Select the condition ' Is'
3
Then enter the number 0 beside the drop do. (We use 0 Instead of 1 because the visitor will have 0 visits before visiting this site)

This bot will only be shown to visitors who are visiting for the first time, once this bot is loaded once they won't be shown it again.

How to target a returning visitor

You can set up a page visit rule to target returning visitors to your site. This is great for tailoring the messages to say "Welcome back". To set this rule you need to follow these steps:

1
Once you are on the targeting section inside the bot builder. Click on the + New visitor option. This will automatically create the correct rule to target new visitors.

OR

1
Select the page visits rule
2
Select the condition ' Greater than'
3
Then enter the value 0 beside the drop-down

This bot will only be shown to visitors who have visited your page more than once.

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